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Hellenic Duty Free Shops SA 

was founded on 31 January 1979. The company operates in the travel retail industry, providing travelers passing through Greece’s exit points with the opportunity to purchase products from a wide selection of original, brand name products.

History – Milestones 

Starting out in 1979 with two sales outlets, it now operates an extensive network of 115 shops at 46 points throughout Greece (22 airports, 11 border stations, 13 ports).

Mission & Vision 

Our mission is to provide high-quality services and goods to all travelers, converting an ever-increasing number of passengers to customers, achieving continuous growth of sales and profitability.

Our vision is to continue standing out globally among the most significant companies in the Travel Retail Industry, achieving full customer satisfaction and continuously improving the return for shareholders.

Our values reflect in our daily business, such as:

Priority to customers

For us Customers are the focal point of all our efforts. We believe in excellent customer service and to offer them the best products at competitive prices within a modern, friendly and attractive environment. For us, all travelers are special and our main concern is to fully satisfy them.


We strive towards assuring the quality of all the products and services we offer.


We constantly seek innovative commercial proposals and cooperation, determining factors for our growth. We develop new business activities and constantly devise new ways to improve our performance.


We pursue the fulfillment with quality all the goals we set. We seek more efficient ways to manage and cut down our operating costs. We aim at the constant growth of our financial figures and reward shareholders' trust by maximizing the return on their investments.  


Growth and development is not simply a means of survival but lies at the very heart of doing business and is something to be pursued irrespective of the surrounding circumstances. Consequently, development and growth are both the present and the future for Hellenic Duty Free Shops. 

Respect for our People 

We rely on our human resources and always act with understanding and respect to their needs. We believe in meritocracy and see in constant training and development of our people. We offer them a pleasant work environment characterized by teamwork and open communication.  

Awards & Distinctions

Hellenic Duty Free Shops SA is ranked in 7th place among "The World's Top 50 Giant Operators, 2010", based on Generation Research. In 2008, it was presented with the «Export Activity 2007» award by the Athens Chamber of Commerce & Industry. It has also received the distinction «THE BEST NEW BEAUTY STORE» for its Perfumes & Cosmetics Shop in the Intra Schengen area at Athens International Airport by the Duty Free News International Product Award 2010. 

The company was awarded by ICAP Group as Business True Leader 2011 and Business True Leader 2015. For the 2016, the company Hellenic Duty Free Shops SA holds the Superbrands Award.Hellenic Duty Free Shops proudly announce to be a Superbrands winner in the “Supermarkets-Malls” category in the Corporate Superbrands Greece 2016.

Corporate Social Responsibility

Hellenic Duty Free Shops have incorporated to its business strategy the principle of sustainable development. Therefore, it has established a social and environmental responsibility policy, having as a goal the mutual sustainable development of the company and the local communities where it operates. In 2014, it supplied fuel to heat 14 schools in the northern areas of Greece. It sponsors a variety of annual events that take place in areas that operates. Furthermore, it supports Hellenic Red Cross and Special Olympics Hellas by organizing fund raising activities.
Hellenic Duty Free Shops is focusing not only on social responsibility issues but also on company's human resources. Supports meritocracy and invest large sums in training and development and for providing a pleasant working environment and open communication. 

Environmental Policy  

Hellenic Duty Free Shops SA places the environmental protection among its basic priorities in response to the societal global tendency for achievement of sustainable development. This Environmental Policy Statement defines our commitment to achieving effective environmental management. Operating our businesses in line with this approach will lead to better risk management, cost savings, innovation and a performance within the business that drives shareholder returns and meets our obligations to the communities in which we operate.

We commit ourselves to the following basic principles:

  • Environmental protection, including prevention of pollution caused by organization’s activities and products, and conservation of natural resources and biodiversity,
  • Comply with environmental obligations and requirements to which the organization subscribes, including laws, regulations, and mandated local authority requirements that apply in the markets in which we operate, and
  • Continual improvement of our environmental management system to enhance environmental performance.

Wherever possible, we will integrate environmental policy into our everyday business activities. 

Our environmental objectives include:

  • Reduce the consumption of energy by utilizing equipment and devices which consume the minimum amount of power,
  • Enhance sustainable growth by purchasing sustainable products, services and materials, where practical,
  • Reduce CO2 emissions, by minimizing all vehicle journeys wherever possible; utilize the most energy efficient vehicles, alongside public transport,
  • Reduce landfill waste, by seeking opportunities to reduce, reuse, recycle and recover resources if at all possible.

To achieve our objectives and commitments we have adopted the principles of ISO 14001 through the implementation of an Environmental Management System. We have a strong governance system in place and will take the appropriate steps to implement and review this Policy Statement. It is considered to be the responsibility of all our employees to adhere to this policy. Training and awareness be given on the impact of our business on the environment. This policy also applies to our suppliers, contractors and partners. We will solicit their input in meeting our environmental objectives and in turn will offer assistance in meeting our objectives and commitments.


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